Friday, May 30, 2008

It's all about the marketing...

I was watching SportsNite on Comcast SportsNet Chicago tonight when they ran another commercial touting tickets to the White Sox. That got me thinking about how different teams try to market themselves.

First, I wondered if the Cubs ever do any marketing. After asking my wife if she's ever seen more, I came to the conclusion that this is their entire marketing budget:

Chicago Cubs baseball: Wrigley Field.

Nothing more, nothing less. Of course, it doesn't hurt that the Cubs are winning, or that they became obscenely popular during the 1980s and 1990s during the Harry Caray years even while fielding some pretty pathetic teams.

But for those who do advertising, here are some of the best out there, starting with the White Sox, who have had some pretty creative pieces, including this one from this year:

The Minnesota Twins had a fun one (a nice poke at the rival Cleveland Indians) with this spot. However, you can't beat singing at the ole ballpark as part of their "This is Twins Territory" campaign:

The Mariners had a bunch of good ones a couple of years ago, including this piece of work featuring the glove of Adrian Beltre:

Others of note include the Kansas City Royals, including a spot touting the new Jumobtron Scoreboard as part of the renovations at Kauffman Stadium (and particularly funny now that it features Billy Butler who was sent down to AAA Thursday) hitting batting practice balls that destroy the old scoreboard).

You can't beat fun at the old ballpark, I guess...